Marketing a sport facility is a major component of facility management. It is something that all sport facility managers must be able to do if their facility is to be successful. Sport facility marketing requires a strategy that considers the local audience, the capabilities of the facility and staff, and the goals for the facility.
For this assignment, you will choose College Football Team (Coastal Carolina University) in your local area. You will take on the task of developing a strategy for marketing the team’s home schedule that could be presented to the team or facility executives. Then you will write a two-page paper detailing your proposed strategy. References are not required for this assignment, but you may include them if you want to provide more depth to your paper.
Steps for completing the assignment are as follows:
Paper requirements are as follows:
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