Marketing plan for an app which offers multi services (similar to Uber/Lyft ) but exclusively for senior citizens .
Picking up and dropping off according to their needs (airport /Doctor visits/Restaurant etc).
1. Company description
2.Vision and Mission Statement
3.Core Competency and Sustainable Competitive Advantage
4.SWOT Analysis
5.Industry Analysis
6. competitor Analysis
In APA format
It should be a new app (similar to Uber/Lyft ) offering multiservices to senior citizens (or any specific group if you have a better idea that would be great as well
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